Velvet Queen

Moonstruck

Designing a visual language for the subconscious mind

Project Overview

Cosmic Aesthetic – A galaxy-inspired design with Nebula Blue, Royal Purple, and Turquoise, creating a dreamy, mystical feel.

  • ✦ Geometric Elements – Clean, structured shapes symbolise the depth and complexity of dreams.
  • ✦ Moon Symbolism – A Full Moon for good dreams, a Half Moon (Eclipse) for nightmares, making the brand visually connected to dream analysis.​

Challenge

The challenge was to bridge the gap between dreams and self-discovery using AI-powered analysis, making dream interpretation both accessible and insightful.​

Creative Strategy

A unique positioning in the self-discovery and mental wellness space, appealing to those seeking answers beyond the conscious mind.​

Velvet Queen Identity
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