McDonalds

Project Overview

Leveraged the massive popularity of Squishmallows to create an irresistibly spooky and adorable TV advert.

• ✦ Campaign centered around a whimsical haunted house where the Squishmallows, each with their own quirky personality stating “scary on the outside but squishy on the inside.
• ✦ Collaborating with an animation agency, we brought the characters to life through an engaging digital campaign, crafting a story-driven world around them.

Challenge

To design a logo that captures the essence of the band, blending timeless elegance with the bold, rebellious energy of rock ‘n’ roll.

Creative Strategy

We merged regality with raw edge, crafting a visual identity that speaks to the band’s soul and vintage rock appeal.